An American classic
that keeps on rolling.
While Mattel was developing a line of 1:64 scale die-cast cars to be released in 1968, co-founder Elliot Handler marveled over automotive designer Harry Bradley's hot rod, exclaiming, "Man, those are some hot wheels!"
And a legend was born. The first Hot Wheels® Car rolled off Mattel's assembly line months later: a '67 Custom Camaro.
Hot Wheels® continue to spark imaginations of all ages with their eye-dazzling, candy-metallic paint jobs, amazing body detailing, flaring fenders and ultra-cool mag wheels.
Pick up the die-cast replica of the 2013 Chevrolet® Camaro® 2SS Hot Wheels® Edition, available exclusively at Kroger, and you, too, will say, "Man, those are some Hot Wheels!"
Drive a piece of
Hot Wheels® history-for real.
You grew up playing with them. Now you can actually drive one.
The Hot Wheels® '67 Custom Camaro® was the first die-cast car ever produced by Mattel. This year, Chevrolet® is making Hot Wheels® history of its own.
The "Hot Wheels for Real" Sweepstakes is your chance to win the Hot Wheels® Special Edition 2013 Chevrolet® Camaro® Coupe with the RS Package. The first full-sized Hot Wheels® car ever built, this limited-production Camaro® sports a Kinetic Blue Metallic exterior and the iconic flame logo collectors know and love. So enter to win one today. Because just like their miniature counterparts, when they're gone this year... they're history.
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